"Wenn sich eine Kollegin am Band infiziert, wird meine Quarantäne verlängert”, erklärt eine Arbeiterin.

Before the modern music market existed, however, the guitar was far more inclusive. In 18th-century Europe, it was one of the few instruments deemed acceptable for women. In the United States near the end of the 19th century, the diminutive parlor guitar became a necessity for women entertaining guests. Born around then in North Carolina, Elizabeth Cotten — a Black woman who literally turned the guitar upside down — helped pioneer the slowly loping style that became Fahey’s calling card. A recent compendium in the globe-trotting series “The Secret Museum of Mankind” even juxtaposes century-old recordings from India, Italy, Greece and Ghana, reiterating how many traditions have shaped the guitar’s development.

In brokering these deals, Jones has to ensure that the context in which a brand is used won’t cause potential conflicts for the company. “There’s some risk involved,” she told us. “You don’t know if the film will be a hit. But you also often don’t have all the details; scripts, sets, camera angles, final cuts — everything is subject to change.” Reebok learned this the hard way.
The brand provided $1.5m in merchandise to be featured in Jerry Maguire (1996) under the pretense that Cuba Gooding Jr.’s character, Rod Tidwell, an athlete who’d been smited by Reebok, eventually made amends with the brand. But in the end, this scene was cut. The amended context — and a final script that included the line “Fuck Reebok!” — made the brand look like a terrible sponsor. They later sued TriStar Pictures and settled out of court.

„Die Youtuber:innen, die 2012 klein angefangen haben, sind heute so groß, dass sie sich Häuser kaufen, in Immobilien investieren oder Unternehmen gründen.“